Talent Wants to be Free

Sometimes Boston feels like the city of inferiority complexes.  For years it was the Red Sox thing, feeling bad about coming in second to New York in baseball.  Now, it seems to be the Silicon Valley thing, coming in second to California in technology companies and...

Index of Death

You know how when you’re trying to work, every little distraction can be maddening?  There were some fruit flies buzzing around my desk, so I lashed out, Obama-like, with the only weapon at hand. The vorpal index card went splat splat splat.  Further evidence of...

The bogusness of B2B vs B2C

I was having a great discussion about all things marketing last week, and it got on the topic of the difference between B2Band B2C marketing approaches. I jumped out on a limb and claimed that they are in fact the same – in each case, the goal is to deliver the...