Category Archives: working

Yahoo! to Acquire limeduck solutions

Promises not to duck it up SUNNYVALE, Calif. & NEW YORK- April 1, 2016 - (BUSINESS WIRE) - Yahoo! Inc. (NASDAQ: YHOO) and limeduck solutions announced today that they have reached a definitive agreement for Yahoo! to acquire limeduck solutions. Per the agreement and our promise not to screw it up, limeduck solutions will be independently operated as…
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Five Rookie WordPress Errors I Have Made and So Will You

I've been mixed up in a bunch of WordPress sites lately, and I'm not just talking about the mixed-up WordPress site you're reading right now. Some were brand-new, some were migrations from other platforms to WordPress and some were migrations from one WordPress setup to another. In every case, there's plenty of opportunity for error, and…
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Accessing the Make Sales Do What I Say Menu in Salesforce

In the marketing plumbing business, I often get inquiries that straddle the boundaries of technology, strategy and therapy. One of the most common can be summarized in this mad lib: How can I configure [piece of technology] to make sure that [group or team] uses [piece of technology] exactly how I want them to? A…
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Even marketing software companies need a marketing plumber sometimes

You've heard, and probably experienced, at least metaphorically, that old saw, The Cobbler's children have no shoes, or some variant thereof. I know lots of professionals, especially consultants, who can't seem to find the time to apply their skills or advice to their own businesses. The other day, I was working on an email preference center for…
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Marketing New Years Resolutions: No More Platform Holy Wars

This one's going to be hard. Honestly, most of my Marketing Resolutions so far have been things that I already believe in and more or less already do; reminders to myself and maybe encouragement to others.  This one is going to be tricky: I resolve not to participate in religious wars based on software or…
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Marketing New Years Resolutions: Execution is a Strategy

I resolve to focus on execution. There's a bias for Big Ideas. I like Big Ideas as much as the next guy, but in my life as a marketer - not a philosopher - I have to constantly tie Big Ideas back to execution. That doesn't mean having no strategic plan, quite the opposite: execution is…
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Why I finally gave in and gave google all my email

It doesn't matter how careful you are, if you're the last human in a world of zombies, you're going to get eaten sooner or later. You may not have noticed, but one of the last humans not using gmail - that's me - recently joined the brain-seeking horde. I didn't set out to be That…
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Marketing New Years Resolutions: Don’t Be So Sure

This one's really for everybody, not just marketers, but I think that marketers are in an unusually good position to make good on it, if we choose to. I resolve to acknowledge uncertainty, and to remedy it with experimental data. In a field full of (largely self-proclaimed) experts, keystones, linchpins, growth hackers, gurus, rockstars, wizards…
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Marketing New Years Resolutions: Content is not a Commodity

Welcome to an occasional series kicking off 2015 with some resolutions for marketing and marketers. I'll do my best to stick to them if you do. First up, I resolve not to treat content as a commodity. If content is critical to your strategy, and I'm going to assume that it is for most of…
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Guru Ninja Evangelist Rock Paper Scissors

If you've been hitting the networking circuit or just generally hanging around it, you've no doubt been handed your share of business cards with wacky titles on them. The fad probably peaked in the late aughts, but it's not totally gone, especially in tech and startup circles. For every Customer Service Manager there's at least…
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The farther I get from u(niversity)

I was sitting on a bench outside a Swedish coffee shop reading the MIT Tech Review and not paying much attention to the two guys on the adjacent bench who, as it turns out, were scheming to disrupt the entire world of institutional trading.

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Your bug reports suck

There's a lot of talk that learning to being able to (write) code is the new must-have skill. I think there may be something to that, but I think another key skill to be taught and learned will be how to write a decent bug report. If you're thinking, "I'm not an engineer or a QA…
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