Category Archives: technology

Five Rookie WordPress Errors I Have Made and So Will You

I've been mixed up in a bunch of WordPress sites lately, and I'm not just talking about the mixed-up WordPress site you're reading right now. Some were brand-new, some were migrations from other platforms to WordPress and some were migrations from one WordPress setup to another. In every case, there's plenty of opportunity for error, and…
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Accessing the Make Sales Do What I Say Menu in Salesforce

In the marketing plumbing business, I often get inquiries that straddle the boundaries of technology, strategy and therapy. One of the most common can be summarized in this mad lib: How can I configure [piece of technology] to make sure that [group or team] uses [piece of technology] exactly how I want them to? A…
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Even marketing software companies need a marketing plumber sometimes

You've heard, and probably experienced, at least metaphorically, that old saw, The Cobbler's children have no shoes, or some variant thereof. I know lots of professionals, especially consultants, who can't seem to find the time to apply their skills or advice to their own businesses. The other day, I was working on an email preference center for…
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Cheap Kablet for your Kitchen Cabinet

It's been some time since we've had a kitchen technology update, not since the the two-port usb kitchen, in fact. So pull up a chair and I'll tell you more than you wanted to know about how I installed a dedicated kitchen tablet. Every now and again, via some design, gadget or kitchen blog, I read about…
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Marketing New Years Resolutions: No More Platform Holy Wars

This one's going to be hard. Honestly, most of my Marketing Resolutions so far have been things that I already believe in and more or less already do; reminders to myself and maybe encouragement to others.  This one is going to be tricky: I resolve not to participate in religious wars based on software or…
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The Wand of Narcissus

A "selfie stick" if you haven't heard, is something like a monopod and something like a cry for help. These gizmos, used to take photos of oneself and one's friends (if one has any) at greater than arms-length, are apparently all the rage and mildly controversial. I was blissfully unaware until a recent vacation when I observed numerous…
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Why I finally gave in and gave google all my email

It doesn't matter how careful you are, if you're the last human in a world of zombies, you're going to get eaten sooner or later. You may not have noticed, but one of the last humans not using gmail - that's me - recently joined the brain-seeking horde. I didn't set out to be That…
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Looking a gift ereader in the mouth

Welcome to another whiny installment of, "why can't I buy..." brought to you by the infinite diversity of humanity and the hard reality of market forces. In other words, just because I think it's a great idea and would like to buy it, that doesn't mean anybody else - much less a critical market mass of…
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Man bites Trolley

Well, not exactly, but in the old saying about man bites dog being news, last Friday the estimable RunKeeper team put on a PR stunt / stupid human trick / arch critique of Boston public transit in which some guys raced a Green line trolley for four miles or so. Spoiler alert: the B line…
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Second Little Pig: Vindicated

Since the googles said it was faster to walk from the Innovation District to South Station than to take the Silver line, that's what I did. It was hot and humid but I'm glad I did because otherwise I would not have passed by BSAspace and dropped in for some AC. And had I not done that,…
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Adapter die

I met with the estimable @yobyot the other day and among the various complaints and commiserations we shared was a moment of venting about Apple switching up all our connectors for no particularly clear reason except perhaps selling lots of new cables, converters, dongles and adapters, all containing tightly patented Apple technology. Behold my latest shiny…
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The beautiful road not yet taken

Remember when, before pervasive phone GPS, you actually asked for directions? You know, stopping a stranger on the street or pulling into a gas station and asking somebody working there and trying to write it down on a mapkin? If you're not an american male, that is. Maybe it was awkward or ineffective, but the directions were personalized, and…
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