Are we alone? Nobody watching? Good. I want to tell you about a secret blog. (Don't arch your eyebrow at me, KC, this isn't about your secret blog) I've been working hard at migrating Ipswitch's Daily Network Monitor Blog from its current Movable Type install to a shiny new WordPress setup. Here's the old DNM, and here's your secret preview of the new one. (of course once the cutover is complete, both links will show the new site)
The DNM blog has been a little neglected of late, but we're getting back on daily posting, and with the new setup, I think it's going to be a serious SEO force for the main product site. Here are some technical reasons why this is going to be so:
- Moving the blog from an Ipswitch-owned domain to a hosted domain will give it some separation and make the links from the blog to the company site more valuable
- Taking advantage of tagging and categorizing makes it easier for bots to understand what the site is about, and also creates more pages for indexing
- WordPress' easy architecture will make it possible for us to extend the web visitor tracking system to the blog to better understand the flow of traffic
- Updating the social bookmarking links - digg, stumbleupon, delicious, reddit, etc. - will help get the site noticed (and it wouldn't kill you to use them to spread the word about limeduck, either)
- and most importantly, getting more technical posts and some guest authors will make it more readable and commentable
I have to give lots of credit to the tools and vendors here. You already know that WordPress is excellent, and that I dig the Mandigo theme. What I've also discovered is that the folks as BlueHost have an amazingly easy to use system for automatically installing and setting up WordPress on your hosting account, and their tech support people are actually clueful and available.
Well, that's enough geeking out for now. Look for the new Daily Network Monitor soon, and expect some of the learnings to come back and enhance the limeduck experience, too.