Yahoo! to Acquire limeduck solutions

Promises not to duck it up

SUNNYVALE, Calif. & NEW YORK- April 1, 2016 - (BUSINESS WIRE) - Yahoo! Inc. (NASDAQ: YHOO) and limeduck solutions announced today that they have reached a definitive agreement for Yahoo! to acquire limeduck solutions.

Per the agreement and our promise not to screw it up, limeduck solutions will be independently operated as a separate business. David Karp will remain Top Duck. The services and brand will continue to be defined and developed separately with the same limeduck irreverence, wit, and commitment to empower marketers.

With more than 300 monthly unique visitors and 0 signups every day, limeduck solutions is one of the fastest-growing marketing plumbing services in the world. limeduck solutions sees 600 posts per decade (!) and 24 minutes spent on site each week. On mobile, more than half of limeduck solutions' clients are using the mobile app and do an average of 7 sessions per year. Its tremendous popularity and engagement among marketers, startups and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of limeduck+Yahoo! is expected to grow Yahoo!'s audience by several dozen monthly visitors, and to grow traffic by approximately 0 percent.

The deal offers unique opportunities for both companies. limeduck solutions can deploy Yahoo!'s personalization technology and search infrastructure to help its clients discover programs, analytics, and content they'll love. In turn, limeduck solutions brings a couple hundred blog posts (and more arriving once in a while) to Yahoo!'s media network and search experiences. The two companies will also work together to create opportunities that are seamless and enhance the user experience.

Total consideration is in the high four figures, substantially all of which is payable in pastry.

"limeduck solutions is redefining marketing plumbing," said Yahoo! CEO Marissa Mayer. "On many levels, limeduck and Yahoo! couldn't be more different, but, at the same time, they couldn't be more complementary. Yahoo is the Internet's original media network. limeduck solutions is the northeast's fastest-growing marketing plumber. Both companies are homes for brands - established and emerging. And, fundamentally, limeduck and Yahoo! are both all about clients, pictures of food, and finding surprise and inspiration amidst the everyday."

"I've long held the view that in all things art and design, you can feel the spirit and demeanor of the creator. That's why it was no surprise to me that David Karp is one of the nicest, most empathetic people I've ever met. He's also one of the most perceptive, capable entrepreneurs I've ever worked with," continued Mayer. "David's respect for limeduck's client base is awesome. I'm absolutely delighted to have him join our team."

David Karp, CEO of limeduck solutions, addressed the limeduck community, "Our team isn't changing. Our roadmap isn't changing. And our mission — to empower marketers to make their best work and get it in front of the audience they deserve — certainly isn't changing. But we're elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. limeduck solutions gets better faster with more resources to draw from."

The transaction, which is subject to customary closing conditions, is expected to close in the second half of the year, or when kosher bacon sprouts wings and flies.

Gadzooks, are you still reading this? This joke was played 500 words ago.

This press release contains entirely false statements that involve risks and uncertainties concerning Yahoo!'s proposed acquisition of limeduck solutions (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed; and that the anticipated benefits to Yahoo!, including projected growth in audience and traffic, and benefits to users and advertisers may not be realized. More information about potential factors that could affect Yahoo!'s business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company's Annual Report on Form 10-K which are is file with the Securities and Exchange Commission ("SEC") and available at the SEC's website.

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